TRIBE - Human side of beauty tech

The Big Idea

While everyone builds AI that buys for you, we’re building AI that connects you. The human side of beauty tech – real people, real talk, and empowering recommendations that actually work. A social platform where interaction, connection and recommendation become the new currency.

The Problem We Want to Solve

Today’s beauty culture is driven by algorithms, ads, and perfection. People are tired of fake influencers and endless product pushes – they want authenticity, not automation.

Social media often leaves us feeling unseen and unheard.

We want to bring back real connection through beauty: honest talk, shared rituals, and a space where people truly feel seen, heard, and part of something.

Rising ad spend, falling trust. Discovery stuck in algorithmic noise. We unlock peer truth at scale.

The Dream Outcome

We’re building the human layer of the recommendation web.

People will feel more connected, confident, and seen online.

Beauty becomes less about performance and more about presence – a shared ritual instead of a competition.

We’ll enable the creation of a digital culture where authenticity and human connection are the new status symbols. TRIBE becomes the trust layer for consumer recommendations beyond beauty.

Who It's For

For women and gender-diverse people aged 16–35 who love beauty, skincare and creativity – but who are tired of fake filters, loneliness, and endless product noise. It’s for the ones who want to feel seen, heard, and connected through something simple and joyful: sharing tips, collective knowledge generation, boosting each other - all while getting ready together.

 Why It Matters

Brands spend billions on paid influence. TRIBE converts that into measurable peer-to-peer advocacy with higher trust and lower waste. This idea turns beauty into belonging.

Bringing this platform to society, offers a counterbalance to algorithm-driven consumption and isolation – replacing fake influence with genuine connection, empowerment, and trust.

For individuals, it creates a space for reconnection, building confidence and making more mindful and intentional consumption and use choices.