CMS Royale -
Same site, different CMS, real results

Team members

  • Sebastian Pazirai (Umain)

  • Ludwig Blixt (Curious Mind)

  • Filip Karlström (Umain)

  • Simon Persson (Umain)

  • Amanda Jernberg (Curious Mind)

  • Karl Gunnarsson (Umain)

This “CMS Royale” project will power 4 identical demo websites or applications with 4 different CMSs, Sanity, Payload, Directus, and Hygraph, letting teams and clients easily explore each CMS’s strengths while providing a tangible benchmark for training, sales, and thought leadership.

The Big Idea

Let’s build four identical demo websites, each powered by one of Umain’s preferred CMSs:

Sanity, Payload, Directus, and Hygraph

By keeping the frontend/app, design system, and content exactly the same, we’ll create a clear, hands-on way to explore and compare how each CMS performs from both a technical and content authoring perspective. We want to use Umains Mainstage design system for simplicity.

The Problem We Want to Solve

Right now, CMS discussions are often abstract – we talk about schemas, APIs, and usability, but we don’t have a shared, tangible frame of reference. This makes it harder for our teams (and our clients) to truly understand the differences in workflows, strengths, and trade-offs across platforms.

The Dream Outcome

  • For teams: a living learning tool to explore CMS usability and tech stacks side by side.

  • For clients: a clear, confidence-building demo that makes our CMS partnerships tangible.

  • For Eidra: content we can reuse in sales, training, and thought-leadership — showing what “good” CMS experiences look like in practice.

Who It's For

  • Developers who want to sharpen cross-CMS competence.

  • Designers and content authors curious about real authoring flows.

  • Sales and strategy teams looking for concrete demos to support client conversations.

  • Sister companies across Eidra who need a benchmark when choosing CMSs.

  • People that want to learn more about other expertises within Eidra

Why It Matters

This idea creates value on multiple levels:

  • Competence building: shared understanding of how our partner CMSs compare in real use.

  • Client trust: tangible demos that go beyond slides and buzzwords.

  • Thought leadership: reusable material for blog posts, pitches, and internal training.